{"id":1113,"date":"2022-07-22T14:31:25","date_gmt":"2022-07-22T05:31:25","guid":{"rendered":"https:\/\/kyotreat.jp\/?p=1113"},"modified":"2026-08-20T17:55:28","modified_gmt":"2026-08-20T08:55:28","slug":"the-post-1113","status":"publish","type":"post","link":"https:\/\/kyotreat.jp\/en\/post-1113\/","title":{"rendered":"3 Kyoto Wagashi Exclusive to the Gion Festival | Special Flavors You Can Only Enjoy Once a Year"},"content":{"rendered":"

Throughout July, Kyoto is completely immersed in the \u201cGion Festival,\u201d a month-long celebration. With Yasaka Shrine at the heart of the festivities, the Yamahoko districts host a variety of events, including the construction of the festival floats, the Yoiyama procession, and the magnificent Yamahoko parade.<\/p>\n\n\n\n

Another highlight of the Gion Festival is the \u201climited-edition wagashi\u201d that can only be found during this time of year. Kyoto\u2019s long-established wagashi shops have preserved special sweets associated with the Gion Festival\u2019s yama-hoko floats and religious rituals, some of which are sold only once a year\u2014for just a single day. In this article, we\u2019ll introduce three Kyoto wagashi inspired by the Gion Festival.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Table of Contents<\/h2>\n\n\n\n

\u25a0What Is the Gion Festival?<\/strong><\/p>\n\n\n\n

\u25a0\"Gy\u014dja-mochi,\" a traditional Japanese sweet available only once a year (Kashiwaya Mitsusada)<\/strong><\/p>\n\n\n\n

\u25a0The godparent is \"Shitatari\" (Hisao Kamehiro), the chief priest of Yasaka Shrine.<\/strong><\/p>\n\n\n\n

\u25a0\"Gion Chigo Mochi,\" an elegant confection made with white miso (Sanjo Wakasa-ya)<\/strong><\/p>\n\n\n\n

\u25a0Summary: Things to Keep in Mind When Purchasing<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u25a0What Is the Gion Festival?<\/strong><\/h2>\n\n\n\n
\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

The Gion Festival is one of Kyoto's three major festivals, tracing its origins to the \"Gion Gory\u014d-e\" held during the Heian period as a festival of Yasaka Shrine.
It is also listed as a UNESCO Intangible Cultural Heritage, and various religious rituals and events are held every year for one month, from July 1 to July 31.<\/p>\n\n\n\n

In recent years, the festival has been held in two parts: the \u201cSaki-matsuri\u201d (Early Festival) and the \u201cAto-matsuri\u201d (Late Festival). The Yoiyama festivities for the Saki-matsuri take place from July 14 to 16, with the Yamahoko Procession on July 17; for the Ato-matsuri, Yoiyama is typically held from July 21 to 23, and the Yamahoko Procession takes place on July 24 (as dates may vary by year, please check the official information before visiting).
Many of the traditional Japanese sweets we\u2019ll be introducing today are available during this period, from Yoiyama to the procession.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u25a0\"Gy\u014dja-mochi,\" a traditional Japanese sweet available only once a year (Kashiwaya Mitsusada)<\/strong><\/h2>\n\n\n\n
\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

\"Kashiya Mitsusada,\" a long-established Japanese confectionery shop in Higashiyama and Yasui, founded in Bunka 3 (1806).
\"Gy\u014dja-mochi\" is a treat sold only during the Gion Festival.<\/p>\n\n\n\n

\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

The origins of Gy\u014dja Mochi date back to 1806, shortly after the company was founded, when a major epidemic swept through the city of Kyoto.
At that time, the first proprietor of Kashiwaya, who was practicing Shugend\u014d on Mount \u014cmine, received a divine revelation in a dream instructing him to create a confection modeled after the appearance of a Shugend\u014d ascetic. It is said that when he offered the sweets\u2014made in accordance with this divine revelation\u2014to the \u201cEn no Gy\u014dja-yama,\u201d one of the floats in the Gion Festival, and shared them with those around him, the epidemic was driven away.
In honor of this legend, every year on the eve of the Yamahoko Parade, known as \u201cYoiyama,\u201dJuly 16 only<\/strong>...and it began to be sold as a sweet symbolizing the wish for good health and the absence of illness.<\/p>\n\n\n\n

This confection consists of a thin, crepe-like wrapper filled with white miso paste and gyuhi mochi. It is characterized by a unique flavor\u2014the rich sweetness of white miso is accented by the subtle heat of ground sansho pepper.
Since 2017, reservations have not been accepted, and sales are limited to in-store purchases on the day of the event, so lines forming early in the morning have become an annual tradition. Because quantities are limited and items often sell out by early afternoon, we recommend lining up before the store opens if you want to be sure to get one.<\/p>\n\n\n\n

At Kashiwaya Mitsusada, in addition to Gy\u014dja Mochi, a dry confectionery called \u201c\u014ckini\u201d (ground honey amber) is also popular and available year-round. It comes in four colors\u2014white, brown, light green, and pink\u2014with the brown variety featuring brown sugar, the light green variety featuring yuzu, and the pink variety featuring berry flavors.
It\u2019s characterized by the contrast between its crisp exterior and its juicy, chewy interior; when eaten chilled, it also has a sorbet-like texture.<\/p>\n\n\n\n

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Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n


\u25a0Kashiwaya Mitsusada <\/strong>
Address: 33-2 Bishamon-cho, Higashiyama Ward, Kyoto City, Kyoto Prefecture
Phone Number: 075-561-2263
Gy\u014dja Mochi Sales: Available only on July 16 each year; no reservations accepted (limited quantity; available while supplies last)<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u25a0The godparent is \"Shitatari\" (Hisao Kamehiro), the chief priest of Yasaka Shrine.<\/strong><\/h2>\n\n\n\n
\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

\"Kamehiro-ei,\" a long-established Japanese confectionery shop with a history of over 200 years, is located near Karasuma-Oike.
This famous confection, \"Shitatari,\" was created around 1970 as a treat to be served at the tea ceremony held on the \"Kikusui-boko,\" one of the floats in the Gion Festival.<\/p>\n\n\n\n

\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

The Kikusui Hoko is a float named after the Chinese legend of \u201cKiku Jido.\u201d Based on the legend that he drank dewdrops from chrysanthemums and lived for 700 years, this float is known as a symbol of eternal youth and longevity.
It is said that the name of this confection, \u201cShitatari,\u201d was given by the chief priest of Yasaka Shrine, inspired by the image of medicinal water dripping from chrysanthemum leaves.<\/p>\n\n\n\n

These traditional Japanese candy sticks were inspired by the refreshing droplets of the famous \"Kikusui no I\" spring and are crafted with carefully selected ingredients, including Okinawan brown sugar, high-quality coarse sugar, Awa-produced Wasanbon sugar, and Tamba agar.
Its appeal lies in its refreshing, translucent appearance, the natural sweetness of brown sugar, and the firm texture of the agar.
Kamehiro E is a shop that sells only in-store and does not ship its products, so it\u2019s definitely a place you\u2019ll want to stop by when you visit Kyoto.<\/p>\n\n\n\n

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Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n


\u25a0Eiji Kamehiro <\/strong>
Address: 359 Wakuya-cho, Takoyakushi-agaru, Nakagyo Ward, Kyoto City, Kyoto Prefecture
Phone Number: 075-221-5965
Note: Available for in-store purchase only (cannot be shipped)<\/p>\n\n\n\n

<\/p>\n\n\n\n

\u25a0\"Gion Chigo Mochi,\" an elegant confection made with white miso (Sanjo Wakasa-ya)<\/strong><\/h2>\n\n\n\n
\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

\"Kyokash\u014d Sanj\u014d Wakasa-ya,\" whose main store is located in Horikawa Sanj\u014d, is a long-established shop founded in Meiji 26 (1893).
The signature confection, \u201cGion Chigo Mochi,\u201d consists of white miso sauce wrapped in mochi dough, coated in shaved ice, and skewered on a bamboo stick. It is packaged in sets of three, each accompanied by red, white, and yellow strips of paper.
It is said that this color scheme captures the vibrant atmosphere of the Gion Festival.<\/p>\n\n\n\n

The origins of Gion Chigo-mochi date back to a ceremony called \u201cShasan,\u201d in which young boys were bestowed with titles, that was once held during the Gion Festival.
It is said that the story began when, on the way back from a visit to Yasaka Shrine, children were treated to mochi with miso sauce at a teahouse in front of the Romon Gate; these mochi gained a reputation for \u201cwarding off misfortune and bringing good fortune.\u201d It is said that in the early Taisho era, the second-generation proprietor of Sanjo Wakasa-ya drew inspiration from this story and created the Gion Chigo-mochi as we know it today.<\/p>\n\n\n\n

With a flavor that combines the soft, fluffy texture of gyuhi with the rich, sweet taste of white miso, this treat is also available in a gift box shaped like a festival float, making it a popular souvenir during the Gion Festival season.
Another popular signature item at this shop is \u201cKurumi-ita,\u201d a wheat gluten cracker made with ground walnuts and topped with white miso and sugar.<\/p>\n\n\n\n

\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n


\u25a0Sanjo Wakasa-ya Main Store <\/strong>
Address: 675 Hashinishi-cho, Sanjo-dori Horikawa Nishi-iru, Nakagyo-ku, Kyoto City, Kyoto Prefecture
Phone Number: 075-841-1381
HP:http:\/\/www.wakasaya.jp\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

\u25a0Summary: Things to Keep in Mind When Purchasing<\/strong><\/h2>\n\n\n\n
\"\"
Photo: KYOTREAT Editorial Department<\/figcaption><\/figure>\n\n\n\n

The traditional Japanese sweets associated with the Gion Festival all have a long history and their own stories, offering flavors unique to Kyoto.
In particular, Kashiwaya Mitsusada\u2019s \u201cGy\u014dja Mochi\u201d is sold only once a year on July 16\u2014and reservations are not accepted\u2014so if you want to be sure to get some, we recommend arriving early in the morning and being prepared to wait in line.
\"Shitatari\" and \"Gion Chigo Mochi\" aren't as hard to find as Gy\u014dja Mochi, but the area gets crowded with tourists during the Gion Festival, so be sure to allow plenty of time for your visit.<\/p>\n\n\n\n

Please note that each store's hours of operation, product selection, and prices are subject to change.
We recommend checking the latest information by phone or on the official website before your visit.
Soak up the excitement of the Gion Festival and enjoy some special Japanese sweets that you can only experience in Kyoto.<\/p>","protected":false},"excerpt":{"rendered":"

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